Happy International Women's Day. SGWC- We Give to Gain
On Tuesday, January 27, 2026, the Social Innovation and Community Inclusive Association (SICIA) expanded its public advocacy reach as the Brand Strategist and Project Coordinator appeared as featured guests on CRTV’s "Cameroon Feeling," hosted by Patience Embelle. This national broadcast served as a strategic platform to increase awareness of SICIA’s diverse initiatives, with a particular focus on the "Sense Girls and Women Campaign for Skillful Impact." During the interview, the team highlighted the organization's dedication to youth empowerment through the acquisition of sustainable earning skills. A significant portion of the discussion centered on resin artistry, framing it not only as a viable business model but as a therapeutic sensory activity. By educating the public on the use of eco-friendly materials for self-enhancement, SICIA reinforced its commitment to merging creative innovation with environmental responsibility, further solidifying its presence as a catalyst for social and economic growth in Cameroon.
Click the link to watch the interview.
On Thursday, January 8, 2026, the SICIA leadership team—represented by the Brand Strategist and Public Relations Officer—joined multi-award-winning storyteller and journalist Mr. Boris Karloff Batata on the acclaimed program, "The Humanitarian," aired on CBS FM 95.3. Over the course of an evocative 45-minute dialogue, the team navigated the profound intricacies of the organization’s founding philosophy: the intersection of Innovation and Inclusiveness. The broadcast served as a powerful medium to articulate SICIA’s community-centric mission, unravelling the layers of impact generated through its diverse social and economic initiatives. By sharing the narratives behind their work, SICIA not only engaged a wider audience but also reinforced its core belief that sustainable social change is born when creative thinking meets radical inclusivity. This session stood as a testament to the organization's dedication to uplifting the human spirit and fostering a legacy of empowerment within the community.
Click on the link for excerpts